This week sees the launch of Lifestyle Services Group’s revised ‘direct to consumer’ identity theft protection solution – identiguard.

For a one-off annual payment of £69.99, identiguard provides customers with unlimited access to their online Experian Credit Report and an email or SMS service that alerts them to any significant changes to their credit profile.

Identiguard also provides support and reassurance in the event that the customer becomes a victim of identity theft crime by offering a dedicated support line and up to £60,000 insurance cover to reimburse them for the costs to help restore their identity.

Customers can purchase this cover at www.identiguard.co.uk or by calling 0844 871 5508.