Lifestyle Services Group, the largest single provider of packaged account products and services to the retail banking sector, has extended its contract with The Co-operative Bank following a successful three year relationship.

The renewal agreement will see Lifestyle Services Group continue to provide insurance, value added benefits products and support services to The Co-operative Bank’s Privilege, Privilege Premier and smilemore account holders.

The Co-operative Bank and Lifestyle Services Group partnership was the first in the UK to offer a “customer choice” platform whereby individuals can choose from Travel, Gadget or Safeguard benefits on top of their other core benefits including Car Breakdown and Mobile Phone Insurance. An annual statement of benefits is also sent to customers to highlight what they are using and what they are not using.

Andy Morris, Business Development Director for Lifestyle Services Group, said: “Our relationship with The Co-operative Bank is a good example of how we are working with our clients to help them engage their customers with their products and services and we’re thrilled to be able to continue this partnership.” 

Robin Taylor, Head of Banking from The Co-operative Bank added “We are looking forward to continuing the excellent partnership we have enjoyed with Lifestyle Services Group, and utilising their support and expertise to enhance our Packaged Account propositions even further.”