Chris Harrison joins the business from Ace Group where he was Chief Executive of Combined Insurance Europe, responsible for developing a new business model and distribution strategies across the region. In his new role, Chris will take full accountability for the creation and execution of Lifestyle Services Group’s strategy.

Lifestyle Services Group is the leading provider of lifestyle services and products, partnering with many major UK High Street banks and mobile networks and is part of the 4u Group, which includes Phones 4u. It is the biggest single provider of packaged account products and services to the retail banking sector and manages the largest active mobile phone insurance base in the UK.

Tim Whiting, Group Chief Executive Officer at 4u Group, said:

“I believe this is the time to invest further in the business and I am delighted to welcome Chris Harrison to Lifestyle Services Group. He brings with him an excellent track record of delivery and a huge amount of experience in operating within the regulated insurance market.”