With over 30 million smart phone apps being downloaded every day, and consumer engagement continuing to grow in app based services, Lifestyle Services Group has responded by expanding their app based solution capability to support their client branded programmes.  

Initially, the app solutions provided by Lifestyle Services Group will support their mobile device insurance programmes, giving customers the ability to automatically register their device and manage their policy details.  

The app is another first to market innovation by Lifestyle Services Group and allows the customer to send data such as phone number, IMEI, model and manufacturer to a secure server so that the device is automatically insured within the terms of the programme.

Remaining consistent with their affinity model, Lifestyle Services Group has ensured that the app is configurable to allow brand and functionality changes to suit client needs within different programmes.

Andy Morris, Business Development Director at Lifestyle Services Group commented "Extending the number of channels available for customers to interact with us is great for our clients and for the customer experience.  Smart phone apps offer simplicity and as well as being highly engaging, create further opportunities for client brand exposure on consumer devices."

All app solutions have been developed to work on the three main operating platforms from Apple, BlackBerry and Android. They will be available as a free download through client branded schemes and via the relevant app stores.

Andy also said "Our focus remains on delivering expertise to our clients based on insight and fact, and we will continue to invest in creating market leading solutions to offer our clients."

More app based service innovation is planned throughout the year.

For more information on our App Solutions please visit our Product and Services Page.