Lifestyle Services Group is delighted to announce thatour Refer a Friend scheme Splash the Cash has been shortlisted for the CIPD (Chartered Institute of Personnel & Development) Recruitment Marketing awards in recognition of the success it enjoyed last year.

The CIPD Recruitment Marketing Awards recognise outstanding creativity and business impact delivered through recruitment campaigns. They are the most established awards in the recruitment marketing industry with 14 categories representing a variety of media.

The award ceremony will be held in London, on July 14 at the Landmark hotel. Our Splash the Cash scheme has been nominated under the category of Best Internal Recruitment Communication.

Since the initiative was launched in July 2009 ithas had a significant effect on employee engagement and now over 40% of all new starters are employed through the scheme. Annie Guest, HR Shared Services Manager said: “After one year, it was time for an engaging reminder campaign. We created a first birthday party, celebrating the campaign’s success to date and getting our people involved.”