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Smartphones account for over half of all mobile phones owned in the UK. A major contributing factor to this shift in ownership is the ever growing popularity of mobile applications - or apps as they’re commonly known.
In response to this consumer activity, we have designed and developed apps that can act as an additional service channel for promoting products or interacting with customers.
By downloading the app or buying a handset with the app pre-installed, consumers with a smartphone are able to:
Register for and purchase products or services
Access documentation, such as terms and conditions
Manage and update their policy
Attach a proof of purchase using their phone’s camera
Amend selected package benefits
Receive and interact with marketing communications
For more information, click here to download the full Smartphone Apps proposition insert.